A UGC rate card with the arithmetic left in
Most rate card pages hand you a band and no method. Here you get a real creator's published prices, the calculator that produced them, the cost per thousand views those prices imply, and the eleven competing sources the band was checked against.
The short answer, by follower tier
Four of the eleven sources publish a complete ladder across all three main platforms rather than a single band. Read across a row and you get the spread between four pages for the same tier on the same platform. Read down a column and you get one page's view of the whole market. All figures are US dollars per post, read off each page on 7 September 2026.
Instagram feed post
| Tier | AMT.ai | Shopify | Stan Store | Afluencer |
|---|---|---|---|---|
| Nano, 1K to 10K | 50 to 300 | 25 to 150 | 50 to 200 | 10 to 100 |
| Micro, 10K to 100K | 200 to 2,000 | 250 to 5,000 | 200 to 1,500 | 100 to 1,000 |
| Mid, 100K to 500K | 2,000 to 8,000 | 1,600 to 10,000 | 1,500 to 5,000 | 1,000 to 5,000 |
| Macro, 500K to 1M | 8,000 to 20,000 | 5,000 to 25,000 | 5,000 to 10,000 | 5,000 to 10,000 |
| Mega, over 1M | 20,000 and up | 10,000 and up | 10,000 and up | 10,000 and up |
TikTok post
| Tier | AMT.ai | Shopify | Stan Store | Afluencer |
|---|---|---|---|---|
| Nano, 1K to 10K | 75 to 250 | 5 to 200 | 50 to 300 | 5 to 50 |
| Micro, 10K to 100K | 250 to 600 | 200 to 1,200 | 300 to 2,500 | 50 to 800 |
| Mid, 100K to 500K | 600 to 2,500 | 1,200 to 5,000 | 2,500 to 10,000 | 800 to 4,000 |
| Macro, 500K to 1M | 2,500 to 12,000 | 5,000 to 15,000 | 10,000 to 25,000 | 4,000 to 8,000 |
| Mega, over 1M | 10,000 and up | 7,000 and up | 25,000 and up | 8,000 and up |
YouTube integration
| Tier | AMT.ai | Shopify | Stan Store | Afluencer |
|---|---|---|---|---|
| Nano, 1K to 10K | 200 to 500 | 200 to 1,000 | 100 to 500 | 20 to 200 |
| Micro, 10K to 100K | 500 to 2,000 | 1,000 to 10,000 | 500 to 5,000 | 200 to 5,000 |
| Mid, 100K to 500K | 2,000 to 8,000 | 9,000 to 25,000 | 5,000 to 15,000 | 5,000 to 10,000 |
| Macro, 500K to 1M | 8,000 to 25,000 | 10,000 to 50,000 | 15,000 to 50,000 | 10,000 to 20,000 |
| Mega, over 1M | 25,000 and up | 20,000 and up | 50,000 and up | 20,000 and up |
Three things to take from those tables before anything else here. Across the 15 cells the four sources disagree by between 1.6 and 15.0 times on the floor of the same band, so a single number lifted from one page is close to a coin toss.
Platform order is not agreed either. Comparing Instagram against TikTok on the same tier and the same source, 12 of 20 comparisons put Instagram higher, 6 put TikTok higher and 2 are level, so anyone who tells you one platform simply pays better than the other is quoting one page. The only thing all 4 sources agree on is that YouTube pays most at the top tier. And the tiers themselves are follower counts, the input a brand can see and the weakest available predictor of what a post will actually reach.
A fifth source, Impact.com, publishes 500 to 2,000 for its nano tier on both Instagram and TikTok, five to a hundred times the four above. It is not measuring a different market. It counts anyone under fifteen thousand followers as nano while the others mean one to ten thousand, so it is describing a different person under the same word. Check the follower band a page attaches to a tier before quoting the number beside it.
UGC is priced differently again. A UGC brief buys footage the brand runs on its own channels rather than a post on the creator's, so reach is not the thing being bought, and the published bands run from about 50 to 300 a video for a beginner regardless of platform. The eleven source table further down has each of those with its stated sourcing next to it.
None of the numbers above is measured. Every one is a band published without a sample, and they are reprinted here because a reader asking what influencers charge deserves the whole spread rather than one page's slice of it. The only measured pricing on this page is further down, where one real account's own rates are set out with the arithmetic and the cost per thousand views they imply.
Price your own work
This prices production first, then adds usage, because the hours a video takes do not shrink when the account is small. Follower count is not an input anywhere in it.
Rate calculator
Every percentage below is quoted from a published page and the source is named beside it. Paid media at 30 percent and category exclusivity at 25 percent per 30 days come from the Partnership Conditions, which calls the second of those typical rather than fixed. The usage extension to 6 months at 30 percent, rush at 30 percent and an extra revision at 15 percent come from the media kit, which is where those three are published. Everything runs in your browser and the arithmetic is printed under the result so you can argue with it.
Where the 70 comes from. The UGC Content Pack below is USD 210 for three videos, so USD 70 a video, and that is the default in the box above. It is one real published price rather than an industry average, it sits below the floor of seven of the eleven bands further down this page, and it is a launch price rather than a market rate. Change the number to your own and every percentage recalculates against it.
What the calculator will not price. Organic use does not appear as a line because the published conditions include any organic window up to twelve months in the content fee. Extended use off platform, meaning print, packaging, out of home, retail or paid display, is quoted per channel and per territory and cannot honestly be reduced to a multiplier. A perpetual worldwide buyout is quoted as three to five times the content fee, so the result shows that as a range rather than folding it into a single number. Nothing here is a quote until it is in an agreement.
The published rate card
These are launch rates for the first partners, valid through December 2026, at PHP 57 to the dollar.
| Package | From | Deliverables | Usage |
|---|---|---|---|
| UGC Content Pack | PHP 12,000, USD 210 | 3 vertical videos of 15 to 45 seconds for your channels, 2 hooks per video, raw clips | 12 months organic |
| TikTok Spotlight | PHP 4,500, USD 80 | 1 TikTok of 30 to 60 seconds on the creator account, bio mention 7 days, day 7 report | 30 days organic |
| Hosted Stay | Stay plus PHP 6,000, USD 105 | 2 nights hosted, 1 TikTok, 1 Reel, 5 Story frames, 20 raw clips | 90 days |
| Palawan Content Day | PHP 18,000, USD 315 plus local travel | 8 hours on site at up to 3 locations, 2 TikToks, 1 Reel, Story set, 30 raw clips | 90 days paid |
| Island Ambassador | PHP 25,000, USD 440 a month, 3 month minimum | 4 TikToks, 2 Reels, 8 Story frames a month, monthly report | 30 day category exclusivity |
Add ons are the same multipliers the calculator uses, and they are published in two places rather than one. Whitelisting or Spark Ads add 30 percent per period and category exclusivity adds 25 percent per 30 days, both from the Partnership Conditions, which also quotes a perpetual buyout at three to five times the content fee. A usage extension to six months at 30 percent, rush delivery under seven days at 30 percent and an extra revision at 15 percent are published on the media kit.
A 50 percent deposit books the date. The package prices on this page, the media kit and the conditions page come from one table, so those cannot drift apart. Where a percentage lives on only one of the two, this page names which.
What eleven other sources say a nano creator should charge
Each of these pages was fetched on 7 September 2026 and the figure read off it. The third column is what the page itself says about where its number came from, which turned out to be the interesting column.
| Source | Nano or beginner figure | What the page says about its source |
|---|---|---|
| Influee | USD 150 to 300 per video, beginners at 100 | no source stated |
| Selene the Lawyer | USD 100 to 150 a video, 150 for one, 400 for three, 650 for five | the author states plainly there is no standard |
| Popfly | USD 150 to 600 and up per short form video | ballpark, its own word, dated May 2025 |
| AMT.ai | USD 75 to 250 per nano TikTok video | aggregated from a Collabstr report and other calculators |
| Stan Store | USD 50 to 300 per nano TikTok post | no source stated |
| Modash | USD 50 to 200 per TikTok video at 1K to 10K | nano band itself unsourced |
| Launchpoint | USD 50 to 150 for an entry level UGC video, 5 to 50 for a nano TikTok post | no source stated |
| Shopify | USD 5 to 200 per nano TikTok post | aggregated from four other sites |
| Afluencer | USD 5 to 50 per nano TikTok post, with one named creator at 110 an Instagram post and another at about 25 | tier table unsourced, the named individuals are real |
| InfluenceFlow | USD 100 to 500 per project for a beginner | 1,415 creators claimed, no method shown |
| Impact.com | USD 500 to 2,000 per nano post | its own expert team, and it defines nano as under 15,000 followers |
Not one of the eleven publishes a method you could falsify. Three state no source at all. Four name something, a Collabstr report, four other websites, a claim of 1,415 creators surveyed, an in house expert team, without publishing a sample size, a date range or the responses. The remaining four either say outright that no standard exists or attach the figure to a named individual, which is the only genuinely checkable evidence in the whole set.
The band runs from 5 dollars a post to 2,000, a four hundred fold spread, and the top of it comes from the one page that counts anyone under fifteen thousand followers as nano while every other page means one to ten thousand. That is a definition gap dressed up as a market range, and a creator reading three of these pages comes away with three answers and no way to choose between them.
Where does USD 70 a video sit in that. Inside four of the eleven bands, and below the floor of the other seven, most of which start at 100 to 150. It is a low price, and saying so is more useful than claiming it is a market rate.
It is a launch price for a creator with no signed partnerships, published so that a brand and a creator start from the same number. It was set first and checked against the eleven afterwards, which is the order that keeps a price honest, and the check said it is at the bottom of the range rather than in the middle of it.
The number a media buyer will work out anyway
The TikTok Spotlight is USD 80 for one video on an account whose median video reaches 583 people. That is about USD 137 per thousand organic views. A paid social buy does not cost that, and nobody at a small account should pretend otherwise. The spread is the other half of the story. The same USD 80 lands at USD 28 per thousand if the video reaches a ninetieth percentile audience and USD 213 if it lands in the bottom quarter, and no creator controls which of those happens.
Which is why the package a brand should look at first is the UGC Content Pack. USD 70 a video for footage the brand runs on its own channels, priced on the hours and the licence rather than on reach nobody can promise. Reach is what the creator account adds on top, and it is published rather than claimed.
Methodology
How the performance numbers were measured. The public TikTok channel was exported with yt-dlp on 4 September 2026, giving one row per video with a publish date, view count, like count, comment count, repost count, save count and duration. 222 of the 224 videos the channel reports came back, and the export does not say why the other two were absent, so no reason is claimed for them. Every per video figure divides by 222.
The table is published at /data/creator-dataset.json and the site recomputes from it at build time, so a page and its data cannot drift. Figures were last recomputed on 7 September 2026.
What is a measurement and what is a decision. Prices are a commercial decision and are labelled that way everywhere they appear. Nothing on this page claims a rate was derived from data. The cost per thousand views is the one bridge between the two, and it divides a chosen price by a measured median.
Where the eleven comparison sources came from. Each page was fetched on 7 September 2026 and its figure, its tier definition and its own statement about sourcing were read off the page. Two of the thirteen attempted could not be fetched and are excluded rather than summarised from a snippet. The sourcing column is deliberately verbatim, because what a page says about where its number came from turned out to be more informative than the number.
What the calculator will not do. It does not price extended use off platform, which the published conditions quote per channel and territory, and it does not fold a perpetual buyout into a single figure, because those conditions quote it as a range of three to five times the content fee. Every percentage it applies is quoted from a published page rather than chosen here, and the two pages are not the same page. Paid media and exclusivity are in the Partnership Conditions. Rush and the extra revision are on the media kit and appear nowhere in the conditions, which is stated here rather than glossed.
Limits. The only measured pricing evidence is one creator with zero signed partnerships, so the rate card is a published intention rather than a demonstrated market price, and the tier tables above are other people's unsourced bands reprinted with that label attached.
Questions
How much should I charge for a UGC video
Eleven pages that rank for this question were read on 7 September 2026 and their nano bands run from 5 dollars a post to 2,000. Ten of the eleven state no source for the number. The one that sits far above the rest counts anyone under fifteen thousand followers as nano, where every other page means one to ten thousand, so it is measuring a different person. Price the work instead. A video takes the same hours whether the account is small or large, and the calculator on this page starts there.
Should my rate be based on my follower count
Follower count is the weakest input available and it is the one every rate card uses. This site publishes what a 746 follower account actually delivers, a median of 583 views per video across 222 videos, so a brand can price against a measured outcome rather than a badge. The full table is at the benchmarks page.
What is a fair usage rights uplift
Across the eleven pages read, stated uplifts run from 5 percent for a thirty day exclusivity up to 300 percent for a perpetual buyout, clustering at 20 to 50 percent for standard paid usage. The rate card here uses 30 percent per additional period, which is the same figure two of those sources give for whitelisting and Spark Ads.
Why publish the cost per thousand views
Because a media buyer will compute it in the first meeting, so it is better said out loud. At this account's median of 583 views, the TikTok Spotlight rate of USD 80 works out at about USD 137 per thousand organic views, which is far above what a paid media buy costs. The honest answer is that the Spotlight is not a media buy. What a brand is buying at this size is footage it can run itself, which is what the UGC Content Pack is, at about USD 70 a video.
Are these rates fixed
No. They are launch rates valid through December 2026 and a starting point for a brief, and they are written down so a conversation starts from a number rather than a guess. The binding version of every term is on the Partnership Conditions page.
Start from a number
The rates above are written down so a first email does not have to begin with a guess. Send the brief, the dates and the deliverables and you get a quote against this card within a day.