An influencer media kit example with the arithmetic behind every number
Nine media kit guides that rank for this were read on 7 September 2026. Every kit they actually display belongs to a creator between 39,000 and 1.3 million followers, one of them mentions a creator who landed a deal at 2,000 followers but never shows that kit, and not one of the nine works out a single number on the page. Below is a finished kit from a 746 follower account, with the calculation next to every figure on it.
The kit itself
Here it is, reproduced in full. Six sections, and this reproduction prints to one A4 page from the browser, measured rather than assumed. The live version at iamvivi.com/media-kit is the same document with photographs and video links added, and that one prints to two. Both print straight from the browser, so the PDF a brand saves cannot drift away from the page it came from.
Vivian Dolor
Palawan born travel creator filming island life across Southeast Asia. Bilingual, camera ready, five videos a week.
iamvivi.com
fernandoviviandolor@gmail.com
Stats
Verified 4 September 2026 from public TikTok and Instagram data. Full analytics screenshots available on request.
Featured videos
- 286K views. A 61 second couple skit, August 2025, 2,969 likes.
- 172K views. Ha Long Bay at golden hour, no trend audio, November 2025, 7,980 likes and 644 comments.
- 56K views. The spin was cute until it was not, September 2025.
Every video above was self initiated and unpaid, and is labelled that way.
Pillars
- Palawan Insider. Where locals eat, what things cost and how to get there.
- Island Life Daily. Beaches, swings, sunsets and cafes across Southeast Asia.
- Strong and Sunny. Pull ups on palm trees, beach gyms and honest gym girl progress.
- Filipina Abroad. Morena pride, Taglish humour and the culture I carry with me.
- Life with a European partner. Two cultures, one kitchen, told with love.
Audience
| Platform | Followers | Content | Reach |
|---|---|---|---|
| TikTok@viviandolorrr | 746 | 224 videos | 748K views, median 583 per video, 2.3% likes per view |
| Instagram@vivian_dolorrr | 404 | 155 posts | Reels cross posted from TikTok, per post counts not public |
Packages
| Package | From | Usage |
|---|---|---|
| UGC Content Pack, 3 vertical videos | PHP 12,000, USD 210 | 12 months organic |
| TikTok Spotlight, 1 video on the creator account | PHP 4,500, USD 80 | 30 days organic |
| Hosted Stay, 2 nights | Stay plus PHP 6,000, USD 105 | 90 days |
| Palawan Content Day, 8 hours on site | PHP 18,000, USD 315 plus travel | 90 days paid |
| Island Ambassador, monthly | PHP 25,000, USD 440, 3 month minimum | 30 day category exclusivity |
Launch rates for the first partners, valid through December 2026, at PHP 57 to the dollar. Paid partnerships are always disclosed with the platform paid partnership label. All photos and videos are the creator's, with licensing on request. Replies within 24 hours, Monday to Saturday, GMT plus 8.
Why it is laid out this way
- Name, one line of positioning and the contact details sit above everything. A brand manager forwarding this to a colleague needs those three things without scrolling.
- Four numbers, no more. Total views, videos, countries, cadence. Each one is a scale signal answerable in a glance, and the verified date sits directly under them rather than in a footer.
- Three featured videos with real view counts and the honest label that they were unpaid. A grid of thumbnails without numbers is decoration.
- Pillars before packages. A brand decides whether the content fits before it looks at a price, and a kit that leads with the price gets read as a rate card.
- The audience table prints the follower count next to the reach, because a brand that sees reach without followers will assume the follower number is being hidden.
- Packages carry a usage window in the same row as the price. A price with no licence attached is not a quote, and it is the single most common omission on a creator rate card.
- The disclosure, the licensing line and the reply window close it. Those three are what a legal or procurement reviewer looks for, and they are the reason a kit gets approved rather than queried.
Format, since none of the guides give one. The kit is a web page first, about 1,100 words, one column, and it lays out to A4 with a 12 millimetre margin when printed. No separate PDF file has to be kept in sync, because the browser makes it on demand. Sending a link rather than an attachment also means a brand opening it in three weeks sees the current numbers rather than the ones frozen on the day it was emailed.
Every number on the kit, and where it came from
These are the figures printed on the live media kit. The middle column is the arithmetic. The right column is the part a template will never give you.
| On the kit | How it was worked out | What it does not say |
|---|---|---|
| 748K video views to date | Sum of the view_count column across all 222 rows in the export. | Rounded down for display. The exact figure is 748,190. |
| 224 videos published | The channel's own video count on export day. | Two of the 224 were not returned by the public export and it does not say why, so no reason is claimed. Every per video statistic here divides by 222. |
| median 583 per video | The middle value of the sorted view_count column, 222 rows. | An earlier version of the kit printed 590. The table said 583. The kit was changed, not the table. |
| 2.3 percent likes per view | Total likes 17,223 divided by total views 748,190. | Measured against views, not followers. Against 746 followers the same account reads 2.14 percent, and the two are not comparable. |
| 746 followers | Read off the public profile on export day. | Printed because leaving it off would be the tell. A brand checks it in ten seconds. |
| 5 countries filmed in 14 months | Countries with at least one published video behind them. The 14 is elapsed time, 432 days from the first video to the last, which is 14.2 months. | A sixth appears only in an Instagram story highlight with no video, so it is not counted. The run also touches 16 calendar months, which is a different count from 14.2 elapsed. |
| 5 a week, last 90 days | Videos published in the 90 days before export, divided by roughly 13 weeks. | Cadence across the 16 calendar months the run touches is uneven. The busiest month held 41 videos, the quietest 3. |
The one that matters most. The kit prints a median of 583 and not a mean of 3,370. The mean is 5.8 times larger and would look far better in an inbox, and it would be describing two videos out of 222. The single best video took 38 percent of every view the account has ever had. Any brand that asks for the distribution will find that out in one question, so the kit says it first.
Work out the numbers for your own kit
Paste your view counts, one per line. The tool gives you the median, the mean, the spread and a block of text you can drop straight into a kit.
Media kit number builder
Nothing leaves your browser. There is no upload and no account. It starts loaded with this account's own p10, p25, median, p75 and p90, so the median it returns is the 583 used everywhere else on this page. Replace them with yours.
To see how your median compares against a full real account rather than an industry average, the ladder is on the benchmarks page.
Six things a brand checks that the guides do not mention
None of the nine guides read for this page lists what happens to a kit after it is sent. These are the questions the numbers on a kit have to survive.
Does the median sit near the mean
If a kit shows an average and no median, the average is probably carrying one lucky video. On this account the mean is 5.8 times the median and 207 of 222 videos fall below the mean.
What is the reach per follower
Median views divided by followers. Here it is 0.78, so a typical video is seen by roughly the size of the following and not far beyond it. A number far above one on a small account usually means the reach came from somewhere other than the followers.
Which denominator did the engagement rate use
Likes over views and likes over followers give different answers on the same day. A kit that does not say which it used has not been checked.
Are the numbers dated
Every figure on the live kit renders next to 4 September 2026. An undated screenshot is worth nothing to a brand and it is the most common thing on a media kit.
Do the comments hold up
120 of 222 videos here have no comments at all and the median video has none. Saying so is better than being asked.
Do the rates on the kit match the rates everywhere else
The prices on the kit, the home page and the conditions page are generated from one table, so they cannot drift. A quote that disagrees with the kit is the fastest way to lose a first brief.
The kit with no brand deals on it
Every guide read has a testimonials section and a past partners section. The account behind this kit has neither, because it has signed zero paid partnerships. The kit fills that space with nothing and pretends nothing. No logo wall, no testimonials heading, no case study, and the three featured videos carry a line stating they were self initiated and unpaid. A brand reads that absence correctly in about a second, which beats reading a fabricated one slowly.
What fills the space instead is verifiable work. A public account anyone can open, 222 videos with a date on each, a published rate card, written partnership conditions, and a data table a brand can download and check the kit against. A brand cannot verify a testimonial from a company it has not heard of. It can verify all of that in a browser tab, and a first kit is better off leaning on the half that can be checked.
What nine ranking guides leave out
Read on 7 September 2026, from the pages that hold the first page for these queries. All nine define a media kit, list the same seven sections, say to keep it to one to three pages and point at a template tool. Here is what none of them do.
- Show the arithmetic behind any published number. Not one page derives an engagement rate, a reach figure or a rate on the page.
- Reproduce a complete kit belonging to a creator under about ten thousand followers. The smallest creator whose kit is actually displayed is at roughly thirty nine thousand. One guide quotes a creator who landed her first deal at two thousand followers, as a backstory, and shows nothing of her kit.
- Say what a brand rejects a kit for.
- Explain what to do with the testimonials section when you have no brand work yet.
- Give a number a creator could use to set a rate, rather than telling them to include a rates section.
- Break an engagement benchmark out by platform or by follower tier. One page gives a single figure of 6 percent against an under 1 percent average, with no platform and no tier attached.
- Say how a creator can prove their following is real before being asked.
- Give a page size or a file format spec, despite every one of them having an opinion on page count.
- Compare a PDF kit against a live web kit on anything measurable.
The gap is not that the guides are wrong. They are broadly right about what belongs on a kit. The gap is that a creator finishes reading one and still does not know what number to write in any of the boxes.
Methodology
How we know these numbers. The public TikTok channel was exported with yt-dlp on 4 September 2026, giving one row per video with a publish date, view count, like count, comment count, repost count, save count and duration. 222 of the 224 videos the channel reports came back, and the export does not say why the other two were absent, so no reason is claimed for them. Every per video figure divides by 222.
The table is published at /data/creator-dataset.json and the site recomputes from it at build time, so a page and its data cannot drift. Figures were last recomputed on 7 September 2026. Every figure annotated on this page was then checked twice, once against the live media kit to confirm it actually appears there, and once against the rows to confirm the stated formula produces it.
Where the claims about other guides came from. Nine media kit guides that rank for this query were fetched on 7 September 2026. Their section lists, their page count advice, the follower counts of the creators they display and the numbers they publish were read off each page. Four more could not be fetched and are excluded rather than described from a search snippet.
What is stated rather than proved. The kit describes the creator as Palawan born. That is her own statement, not something the public account demonstrates, since only three of 222 videos carry a Palawan location. It is reproduced here because the page reproduces the kit faithfully, and it is flagged here because a page about checkable numbers should say which line is not one.
Limits. One kit from one creator at 746 followers in one niche. The layout reasoning generalises, the numbers on it do not, and a reader in another niche should take the arithmetic and leave the content.
Questions
What is a media kit for an influencer
One page that lets a brand decide in about a minute whether to reply. It carries who you are, what you make, what your numbers are with the date they were read, what you charge and how to reach you. The working example is at iamvivi.com/media-kit, and every number on it is broken down on this page.
What goes on a media kit if I have no brand deals yet
The nine ranking guides read on 7 September 2026 all assume you already have testimonials and past partnerships, which is not much help on a first kit. This account has zero paid partnerships and says so on the kit itself. What replaces the missing section is the work, dated numbers a brand can verify in a browser, a clear rate card, and terms that are already written down. Absence stated plainly reads better than a section quietly left out.
How many followers do I need before a media kit is worth making
The kit reproduced above was made at 746 followers. A kit is not a trophy. It is the document that answers a brand's questions without a call, and a small account needs it more than a large one because it has to prove more.
Should the media kit be a PDF or a web page
Both, from one source. This kit is a web page that prints to PDF from the browser, so the PDF a brand downloads cannot go stale against the live page. Sending only a PDF means every number in a brand's inbox is frozen on the day you exported it.
How often should it be updated
The guides say every three to six months. A better rule is that the kit should fail loudly rather than quietly. This site is built so that an analytics export older than thirty days breaks the build instead of publishing a stale number.
The kit is the short version
It prints to one page, carries dated numbers and links to the terms. If it answers what you needed, the next step is a brief with dates and deliverables in it.